White Label
Make WorkRate look and feel like your own product
Replace every WorkRate visual with your agency brand — logo, platform name, colors, sign-in screen copy, and a custom domain. Your clients and team see your brand, not WorkRate's.
Setting up your white label branding
- 1Open Agency Settings and navigate to the White Label section.
- 2Upload your logo. This replaces the WorkRate logo in the app header, client portal, email notifications, and proposals. Use a PNG or SVG with a transparent background for best results.
- 3Set your Platform Name. This is what appears in the browser tab title and throughout the interface. For example "ClientFlow by YourAgency" or simply your agency name.
- 4Set your Brand Color. This accent color is applied to buttons, active states, highlights, and interactive elements across the entire app. Use your primary brand hex code.
- 5Toggle Hide Powered by WorkRate if you do not want the WorkRate attribution visible at the bottom of the interface. This gives your clients a fully unbranded experience.
- 6Click Save. Branding changes apply immediately — reload the app to see them take effect.
Setting up a custom domain
A custom domain means your clients visit app.youragency.com instead of app.workrate.cloud. Your branding loads automatically on that domain.
- 1In the White Label section, enter your custom domain in the Custom Domain field. Use a subdomain like
app.youragency.com— not justyouragency.com. - 2Click Save. WorkRate registers the domain and activates it on our infrastructure.
- 3Go to your DNS provider (wherever your domain is registered — GoDaddy, Cloudflare, Namecheap, etc.) and add a CNAME record pointing your subdomain to
cname.vercel-dns.com. - 4DNS propagation takes up to 48 hours, though it's usually faster. Once it propagates, visiting your custom domain loads WorkRate with your full branding applied.
- 5Send your custom domain to clients and team members instead of the WorkRate URL. They'll see your logo, your platform name, and your colors — no WorkRate branding visible.
Customising the sign-in screen
The sign-in screen is the first thing your clients and team see. Make it feel like yours.
- 1Sign-in Headline — the large text on the left side of the sign-in screen. Something like "Welcome back to ClientFlow" or "Your client command center."
- 2Sign-in Subtext — a supporting line below the headline. Use this to set expectations: "Log in to manage your projects, view invoices, and message our team."
- 3Tagline — a short brand line shown near the logo. Optional but adds polish.
- 4Save and preview by visiting your app URL or custom domain in an incognito window.
Setting up a white-label inbound reply domain
Agency plan accounts can use a branded reply-to subdomain for ticket and message email notifications. This makes reply-by-email addresses use your domain instead of WorkRate's shared inbound domain.
- 1Open Settings → White Label in WorkRate.
- 2Find Inbound reply domain and enter a subdomain such as
inbound.youragency.com. - 3At your DNS provider, add an MX record with host/name
inbound, valueinbound.postmarkapp.com, and priority10. - 4Save the setting after DNS is in place. New ticket and message notifications will use your inbound reply domain when possible.
Resetting to default WorkRate branding
- 1In the White Label section, click the Reset to Default button.
- 2WorkRate removes your custom branding and restores the default WorkRate logo, colors, and platform name immediately.
- 3Your custom domain will still technically point to the app, but the branding on it will revert to WorkRate defaults until you re-configure or remove the DNS record.
Tips & best practices
- Use a transparent background logo. A PNG with transparency looks clean on both dark and light backgrounds. Avoid logos with white boxes around them.
- Pick a brand color with enough contrast. Very light colors (near white) on dark backgrounds won't be readable. Test your color on the preview before saving.
- Set up the custom domain before inviting clients. Once clients have bookmarked a URL, changing it is friction. Get the domain right first.
- Write client-facing sign-in copy. Your headline and subtext are read by clients every time they log in. Make it welcoming and informative.
- Tell clients the platform name you chose. If you named it "ClientFlow Pro," mention that name when you onboard them so they know what to look for.
Troubleshooting
My branding changes aren't showing after saving
Do a hard refresh in your browser — press Ctrl + Shift + R on Windows or Cmd + Shift + R on Mac. If that doesn't work, log out and log back in. The branding is saved immediately but your browser may be serving a cached version.
The custom domain isn't loading after I added the DNS record
DNS changes can take up to 48 hours to propagate globally. Check that you added a CNAME record (not an A record) pointing the exact subdomain you entered in WorkRate. Use a tool like dnschecker.org to see if your CNAME has propagated yet.
My logo looks blurry or has a white box around it
Export your logo as a PNG with a transparent background at 2x resolution (e.g., 400px wide for a logo that displays at 200px). Avoid JPEGs for logos — they don't support transparency. If you're seeing a white box, the logo file itself has a white background baked in and needs to be re-exported.
The Reset to Default button isn't working
Try refreshing the page and clicking Reset again. If the issue persists, contact support with your account email and we'll clear the branding settings from our end.